Who we help
Small businesses, with a live product but with no product leadership
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​​You’ve shipped something, but it’s hard to know what users want next
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​​You do not know how to measure if your app, software is used
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You make decisions ad hoc, and it’s starting to cost time and money
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You’re growing but overwhelmed everyone wears too many hats
Mid-to-Large Companies with Product Teams That Need Execution Support
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You’ve got project teams who deliver features, but in short bursts without long-term direction​
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You have product teams, but the roadmap shifts constantly and lacks a clear narrative
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You’re shipping, but execution feels fragmented and priorities keep colliding
Our Mission
Helping you forge the right application with product management that makes sense
We bring product management discipline to help small to medium businesses forge the right app — one that truly fits their users, business goals, and vision.
How do we help you
For Small Businesses with a Live Product but No Product Leadership
Product Foundations Sprint
From idea to clear MVP scope.
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Have a promising product or feature idea but feel stuck?
We help you shape your vision
define your MVP
prioritize what matters .
Ready-for-Dev Playbook
Bridge the gap between vision and execution.
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We translate your business goals into clear product documentation that your dev team or external agency can build.
User stories, flows, and handoff materials to ensure fast, aligned delivery
For Mid-to-Large Companies with Product Teams That Need Execution Support
Funnel & Product Performance Audit
Unblock growth by fixing what’s broken.
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We audit your product funnel, engagement metrics, and tracking setup. You get clear diagnostics and actionable recommendations to improve conversion, retention, and decision-making
Execution Alignment Workshop
When your roadmap is fuzzy, this brings clarity fast.
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​We help your team align around priorities, reduce noise, and turn strategy into a focused execution plan.
Interim Product Leadership
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For small teams who need part-time product guidance to run roadmap reviews, OKRs, or strategy sessions
Benefits
Why Choose Us
We’re two product-minded professionals, each with over a decade of experience in the tech industry.
After years of helping large companies build and improve products, we launched this consulting practice out of a shared passion: helping small businesses avoid costly mistakes and build apps that truly deliver value, whether for their customers or internal teams.
Product discipline that suits you
We believe small companies deserve access to the same structured thinking and product discipline that big tech relies on to launch successful products like WhatsApp, Airbnb, Uber, and Zoom, but without the overhead, jargon, or inflated costs.
We focus on clarity before code
We specialize in clarity before code making sure your product is useful, used, and worth the investment
Personalized Approach
We believe in a personalized approach, tailoring our services to your unique needs and preferences. Our goal is to empower you to build the right thing and build something your users will love
